BB Desk
Ranbir Kapoor, the elusive superstar, has taken centre stage as the face of GABIT’s debut advertising campaign for its ground-breaking Smart Ring. This innovative next-gen wearable enables users to monitor, optimize, and improve their health without having to deal with another screen. The GABIT Smart Ring, created especially for those who wish to move faster, recover quickly, and sleep better, is rapidly emerging as the best method to take charge of your health.
All set to premiere on platforms like YouTube, Instagram, and multiple OTT channels, the campaign brings lot of humor, flair, and a relatable touch to a sector that is frequently perceived as clinical or complex. In contrast to his restrained public persona, actor Ranbir Kapoor appears in a refreshingly open and candid avatar in the ad.
Ranbir is known for aligning with causes and brands, he genuinely believes in. Hence his selective approach to endorsements made him the obvious choice for this collaboration. Also, the actor reflects the very lifestyle GABIT promotes — one that is balanced, purposeful, and rooted in essentials like fitness, nutrition, sleep, and stress management. As a matter of fact, the actor himself has been using the GABIT Smart Ring for the past six months, thus reinforcing the credibility of this partnership.
Commenting on his collaboration, Ranbir says, “What I liked about GABIT is how effortless it makes staying healthy. No noise, no distractions, just one smart ring that does it all – and looks good doing it.”
Gaurav Gupta, Founder of GABIT adds, “We’re building GABIT as more than just a product. It’s a movement – a shift in mindset. And with Ranbir Kapoor on board, we’re bringing this movement into every home across India because good health should be accessible to everyone. We believe health should be simple, sustainable, and personalized, something you actually enjoy doing. We hope to inspire millions to take that first step towards better health with the GABIT Smart Ring.”
Sharing her opinion on the collaboration, Arpana Shahi, Co-Founder of GABIT says, “Health in India has always been reactive- Something we think about only when something goes wrong. With Ranbir on board, we’re changing that story. When someone like him champions rest, recovery, and everyday health, it normalizes a new kind of wellness culture – one that’s proactive, preventive, and here to stay.”
Launched in 2024, GABIT is a longevity-focused venture backed by $9.5 million in seed funding from Norwest Venture Partners, along with angel investors. What sets GABIT apart is its full-stack ecosystem designed to empower people to live healthier and longer. From the all-in-one Smart Ring that tracks sleep, activity, heart rate, recovery, and more, to AI-powered tools like PEP – your personal health coach, to science-backed skincare and personalised fitness and nutrition plans – GABIT brings it all together to make health tech-powered, and deeply human.
Whether you’re starting small or aiming big, GABIT’s ecosystem helps you build healthier habits across 4 interconnected pillars of health – fitness, food, sleep, and stress- all in one place.
