BB Desk
Masaba Gupta has officially joined the One8 family, becoming the first Indian designer to collaborate with the brand. The partnership unites two influential homegrown names – Virat Kohli and Masaba Gupta in a collaboration that reflects the growing intersection of fashion, sport and culture in India.
Recognized for their ability to shape conversations and influence audiences across industries, both Kohli and Gupta have built strong identities rooted in authenticity, ambition and innovation. Their coming together signals an exciting chapter for One8 as it continues to expand its cultural footprint beyond the world of sports.
Over the years, Masaba Gupta has established herself as one of India’s most dynamic creative entrepreneurs. From building one of the country’s most distinctive fashion labels to successfully venturing into beauty, entertainment and business, she has consistently redefined what modern entrepreneurship looks like. Her achievements in 2026 further strengthened her standing on the global stage, with her participation as the only Indian designer at the RLC Fashion Summit in Milan and her recognition at the Forbes India W-Power 2026: Frames of Influence event.
Founded by Virat Kohli, One8 was created for individuals driven by self-improvement and the pursuit of excellence. Built around the principles of performance, discipline and purposeful design, the brand offers a range of sportswear, apparel, footwear and accessories that blend functionality with contemporary style. Now operating under Agilitas, One8 is focused on a larger ambition—to establish India’s first global high-performance sports brand.
As part of the collaboration, Masaba features in a new campaign showcasing One8 footwear and accessories. The visuals capture qualities that define both the designer and the brand: confidence, individuality, resilience and the desire to constantly evolve. The partnership further strengthens One8’s position at the crossroads of sport, fashion and popular culture.
Speaking about the association Masaba Gupta said, “I have always been drawn to brands that have a clear point of view, and One8 is one of them. It’s built on ambition, discipline and the belief that you can keep pushing boundaries, values that resonate deeply with me. I’m excited to join the One8 family and be part of a brand that is shaping a new chapter for Indian sportswear and culture.”
Masaba’s induction into the One8 family represents a significant milestone as the brand continues to broaden its influence beyond athletic performance. It reflects One8’s commitment to partnering with individuals who have built distinct identities through their work and continue to inspire contemporary culture across India.
As the brand enters its next phase of growth, the collaboration reinforces One8’s larger vision of celebrating people who challenge convention, embrace ambition and pursue excellence in everything they do. With Masaba Gupta now part of the journey, One8 adds another powerful voice to its evolving story of performance, style and cultural impact.
