BB Desk
The western and central suburbs of Mumbai remained the residential market’s mainstays, constituting 88% of total registrations in June 2025, up somewhat from 86% the previous year, according to the latest Knight Frank India data. The suburbs in the west alone contributed 57% share in it.
Homebuyers and investors have for long eyed the western suburbs but in recent years, the Malad-Goregaon belt has distinctly surged ahead, thanks to a confluence of infrastructure upgrades, strategic location advantages, and robust developer activity. Positioned between Andheri and Borivali, the Malad-Goregaon stretch has transformed into a well-rounded micro-market offering premium residential enclaves, commercial hubs, and seamless connectivity.
A major driver of this transformation is Jawahar Nagar in Goregaon West, which is fast becoming a hotspot for discerning homebuyers seeking lifestyle upgrades. Promoter of Ariha Group, which has been active in the region, Mr. Dhruman Shah shared, “Jawahar Nagar in Goregaon West has evolved from a traditional residential pocket into a premium micro-market, offering the perfect blend of location, lifestyle, and livability. With robust social infrastructure, proximity to key commercial zones like Mindspace and NESCO, and growing demand for mid to upper-mid segment housing, the area continues to attract both end-users and investors. At Ariha, we are trying to bring luxury for everyone and not just a select few — making aspirational living accessible to a wider audience without compromising on quality or design.”
Elaborating on the demand-side momentum, founder of The Mandate House Private Ltd, Mr. Nihar Thakkar, remarked, “Goregaon and Malad are seeing a well-balanced demand from both salaried professionals and business families. The hybrid work culture post-pandemic has led to greater interest in larger homes in these areas, especially given the presence of reputed schools, malls, hospitals, and access to commercial zones. What makes these locations stand out is the value-for-money quotient without compromising on connectivity or lifestyle.”
Market data indicates that over the past five years, property values in Malad-Goregaon have witnessed an increase of 8% to 10% yearly. The region is also encountering an upswing in interest from affluent buyers, where 45% of buyers belong to the upper-middle and high-income segments. According to the market insights, Malad-Goregaon promises 10% to 12% ROI annually because of continued development and infrastructure improvements. The burgeoning demand for luxury homes ensures that properties here can generate substantial rental income, making it an ideal market for long-term investments.
Another crucial factor contributing to this surge is the Western Express Highway (WEH), which offers unmatched north-south connectivity across Mumbai. Mr. Umesh Jandial, Chief Business Officer (CBO) of a leading realty group, emphasized, “The Western Express Highway continues to be the spine of real estate growth in the Goregaon-Malad corridor. Whether it’s daily commuting to BKC or the airport, or quick access to the upcoming Metro Lines, WEH-fronting projects command high demand. Developers with land parcels along this stretch are leveraging the potential to offer aspirational housing with seamless accessibility.”
Adding to the narrative, Ms. Shraddha Kedia-Agarwal, Director of Transcon Developers, said, “Today’s homebuyers are looking beyond just square footage — they want community-driven ecosystems, sustainability, and wellness-oriented designs. Malad West, in particular, is seeing the emergence of developments that focus on holistic living — with green spaces, recreational facilities, and design innovations that promote a better quality of life. It’s not just a property purchase anymore; it’s an upgrade to a lifestyle.”
With major infra upgrades like Metro Line 2A & 7, proximity to IT and entertainment hubs, and evolving buyer preferences favouring quality living, the Malad-Goregaon belt is slated to remain one of Mumbai’s most promising investment corridors. As developers continue to reimagine living spaces and capitalize on location advantages, this region is clearly stepping into a new era of real estate prominence.
