BB Desk
Raj Nayak, the former COO of Viacom18 and the Founder of House of Cheer, has announced the launch of his next big project, House of IPs, in a strategic alliance with YAAP Digital, a top influencer marketing and digital content firm.
House of IPs is a trailblazing Event and Entertainment IP Venture Studio committed to developing, curating, and scaling high-impact intellectual properties across entertainment, sports, music festivals, digital formats, and branded experiences. From conceptualization to commercialization, the studio will incubate original IPs and collaborate with existing IP owners to offer strategic advisory, brand building, content development, and revenue monetization.
“At a time when content is fragmented, attention spans are shrinking, and brands are seeking more immersive and ownable experiences, the need for strong, scalable IPs is more urgent than ever,” said Raj Nayak, Founder of House of IP. “This venture is about building cultural properties that connect deeply with audiences while delivering real value to brands and platforms” added Nayak.
The initiative is further strengthened by its partnership with YAAP Digital, combining Raj Nayak’s storytelling and execution expertise with YAAP’s deep understanding of digital ecosystems and brand integration.
Atul Hegde, Founder of YAAP, shared, “At YAAP, we’ve always believed in the power of IPs to build lasting brand equity. Partnering with Raj to launch House of IP is a natural extension of our vision. With his creative leadership and our digital-first DNA, we’re excited to co-create iconic, scalable properties that will redefine how brands engage with culture and communities.”
House of IP aims to be the creative engine for India’s dynamic, experience-driven entertainment landscape, where innovative ideas are transformed into timeless establishments. The company is in the process of setting up offices, in Mumbai, Delhi, Bangalore and Dubai.
