BB Desk
One of India’s leading FMCG company Marico Limited has appointed Bollywood star Fatima Sana Shaikh as its new Brand Ambassador for Kaya products. This partnership marks a powerful step forward in the evolution of the brand which is rooted in 20+years of dermatological expertise for Indian skin and trusted for its science-backed skincare.
Fatima Sana Shaikh, celebrated for her bold roles and grounded persona, perfectly embodies the characteristics of today’s Indian beauty– real, self-assured, and unfiltered. Her journey mirrors Kaya’s ethos: beauty that’s rooted in truth and self-expression.
Speaking about her association with Kaya, Fatima Sana Shaikh shares, “Skincare today can feel overwhelming with so many trends and advice. What I love about Kaya products is that it cuts through the noise. As a brand- offering wide range of products, co-created with dermatologists, it’s built on trust. It gives you the confidence to stop second-guessing and trust what works simply because it’s tailor made for Indian skin. That to me is powerful and authentic beauty, the kind that stays. It’s not about chasing trends but trusting the experts.”
Welcoming the young actress into Kaya family, Executive Vice President: Premium Personal Care at Marico, Akash Banerji said, “She brings a perfect balance of confidence, relatability, and a progressive take on beauty – qualities that deeply resonate with our consumers. Today’s skincare audience is more informed and discerning than ever, yet paradoxically also more overwhelmed. Our goal is to bring ease and simplicity back into the skincare journey. We believe that science should empower and not complicate and Fatima’s persona embodies that spirit. This partnership celebrates the freedom to choose skincare that’s grounded in years of credibility delivered by Kaya skincare experts. “
With Fatima as the new face of the brand, Kaya enters an exciting new chapter — one where storytelling meets skin science and is led by knowledge not noise. The brand has a range of 75+ efficacious science-based personal care products ranging from specialized solutions for skincare concerns like acne, dullness/pigmentation, sun protection, ageing to hair & body care.
