BB Desk
Hell Energy Drink, one of the fastest-growing brand in the world hosted an exclusive event with international sensation Michele Morrone in Mumbai which translated into a dazzling evening full of glamour, music, and celebration. The occasion marked the grand finale of the brand’s blockbuster consumer campaign ‘Win With Hell’, which recorded participation in the millions from across India.
The spectacular celebration unfolded in the famous Crystal Room of The Taj Mahal Palace, Mumbai, an iconic venue steeped in history and grandeur. Transformed into a vibrant canvas of Hell’s signature red, the event offered an immersive brand experience that perfectly echoed the brand’s bold, high-energy identity.
The evening brought together 38 lucky winners who were treated to a once-in-a-lifetime experience of walking the red carpet, soaking in the unique brand atmosphere, and enjoying a memorable evening with Michele Morrone. The highlight of the night was a rare photo opportunity and close interaction with the global star, who charmed the audience with his effortless charisma and warmth.
An excited Morrone expressed, “Namaste, India. I am so elated to be here. I would like to thank the entire Hell Energy Drink family for creating this beautiful celebration. I cannot wait to join all the winners and drink some Hell with them. I am super excited to congratulate the winners.” He further added, “The energy here is unmatched, and celebrating with Hell Energy Drink and the winners of ‘Win With Hell’ has made this visit truly unforgettable.”
Entertainment for the evening soared with a vibrant performance by indie band The Lost Fireflies, who fused Bollywood flair with western beats to create a captivating musical journey. The celebration concluded on a high note with a music-and-dance finale that embodied the unstoppable spirit of Hell Energy Drink. ‘Win With Hell’ has been the brand’s biggest-ever consumer initiative in India and one of its most ambitious campaigns globally. Beyond this meet & greet with Michele Morrone, the campaign delighted participants with daily and weekly prizes ranging from the latest iPhone 16s and stylish sneakers to trendy trolley bags and exclusive Hell car cups.
