BB Desk
Hiranandani Communities announced its strategic foray into the burgeoning asset class of premium senior living with the inauguration of ‘Elements’ at Hiranandani Parks, Oragadam, Chennai’s integrated township. The project, which will cover 4.5 acres and has a development potential of 1 million square feet, will include 400 units that will be built in two phases. Each property would be a tastefully constructed 2 BHK unit of around 700 sq. ft., priced at ₹60 lakh onwards. The project is expected to cost ₹300 crore in total.
Speaking at the occasion, Dr. Niranjan Hiranandani, Founder & Chairman, Hiranandani Communities said, “The launch marks a pioneering collaboration between Hiranandani Parks and GTB Developers, aimed at creating a world-class, wellness-driven ecosystem tailored for senior citizens. The development will integrate holistic care, on-site medical assistance, recreational and wellness programs, assisted living facilities, and hospitality services – enabling residents to lead a secure, dignified, and fulfilling lifestyle within the broader township environment.”
Dr. Hiranandani further added, “The township, Hiranandani Parks, Oragadam, pegs an ambitious topline revenue of ₹4,000 crore, developing nearly 100 acres of prime real estate aligned with Oragadam’s strong growth trajectory in the next 5 years.”
Located within South Asia’s largest multi-faceted hi-tech hub, Oragadam has evolved into Chennai’s fastest-growing industrial and quality residential corridor, driven by robust government planning, industrial diversification, and major infrastructure upgrades. With over 22 Fortune 500 companies operating out of the region, supported by initiatives like the ₹300-crore Oragadam Industrial Corridor Road and SIPCOT Industrial Park, the area boasts seamless connectivity through the Padappai and SP Koil flyovers, reducing city travel time by up to 40 minutes.
The upcoming Chennai Peripheral Ring Road will further strengthen access to ports and airports. Expanding beyond automotive manufacturing into electronics, renewable energy, logistics, IT, medical sciences, and R&D, Oragadam has become a magnet for professionals, MSME entrepreneurs and investors alike – fueling strong demand for quality housing and positioning it as one of Chennai’s most promising real estate destinations.
Mr. Arun Bharathi, Managing Director, GTB Urban Developers noted, “Elements at Hiranandani Parks will be one of the finest Retirement Communities in the country, blending community living with the advantage that technology has to offer us for modern care.”
Spanning 360 acres, Hiranandani Parks is a thriving township that has already delivered 1,500 apartments, 55 acres of plotted developments, and 65,000 sq. ft. of operational retail space. With luxury residences delivering rental yields of up to 7% one of the highest in Chennai, the township continues to attract both homeowners and investors. The next phase of development spanning 100 acres – will include upmarket apartments, villas, plots, and commercial components, supported by enhanced infrastructure like new highways, expanded rail networks, and the upcoming airport linkages.
With its sustainable design, walkable streets, and access to healthcare, retail, education, worship, and sports facilities, Hiranandani Parks offers an ideal ecosystem for active senior living. Following the Oragadam launch, Hiranandani Communities is also exploring Panvel and Powai as future destinations for senior living, reinforcing its commitment to inclusive, multi-generational community development. With India’s senior population projected to reach 194 million by 2031, the senior living segment represents a high-growth, under-penetrated real estate opportunity.
By integrating senior living within its larger ecosystem, Hiranandani Communities continues to build sustainable, future-ready townships that balance health, wealth, and happiness – setting a new paradigm for responsible urban development in India.
